Check out the print ad below: Mediclaim Insurance by National Insurance Take a look at the parts I have highlighted in Red. It offers added benefits of – prompt service – hasslefree process – fair & cashless settlements Shouldn’t all the 3 highlighted points be included in the basic benefits anyways? Why are they “added” […]

Can any one please tell Bank of Baroda that we have been using the Metric System of measurement forever now! We work on kilometers and not miles. If a bank can change to the Standard System (followed by the US) for just an advertisement, language changes would be the least of our worries! “Gone are […]

Lately I have seen brands entering into cross promotion without adding any value to their products… At this point of time it looks as if it is just brand awareness without expecting any tangible results from marketing. Check out the cross promotion gimmick “Dandruff Free – Toh Coffee Free” by Clinic All Clear and Café […]

The guy driving a BMW, wearing a Ferrari jacket crashes the car… only to see that battery “Base Terminal” still in shape! What were they thinking?

When someone advertises that a particular service is lifelong does it mean the validity is only for the next 5 years? Yes! This is the fine line which people usually do not read till after they have paid for a mobile connection. Check out the fine print for the Vodafone Rs. 199 Lifelong Prepaid. – […]