Are You a Balti? ibibo Says That You Are
Have you seen ibibo’s commercials, the balti thing? Personally i think they are crappy without much concept but then that’s just me.
A bomb squad trying to defuse a bomb, a lady sick of her husbands photo collection… in both commercials the key person is called a balti, if you think about it for a sec, everyone does not have answer to everything in life and hence ibibo would call them a balti. I think this is more of an insult than anything else.
So what is a bomb squad guys supposed to do in a potentially deadly situation? Well… ibibo wants him to go on the internet, then log on to their website and then ask the “experts” the question. By the time he gets a decent reply half a city block would have been blown away.
If this is what is called being creative in advertising, I would rather watch a boring advertisement which would make some sense to me.
To top it all, I happened to visit an office complex in Gurgaon which also had ibibo’s office. I was surprised to find 2 red balties placed opposite each other just at the entry of the office. So I guess ibibo is a balti too.. two times over 😉