Why name Biscuits after Whiskey

As far as i know Britannia is not into manufacturing of Whiskey… so why would they name their chocolates biscuits after a Whiskey (Bourbon)? Are they trying to influence kinds to get familiar with the name bourbon so when they grown up the real bourbon feel very natural to them in terms of acceptance?

Google the definition of burbon and you will see what the fuss is all about.

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