Ghari Detergent Power

I have not been able to understand the psychology behind the Ghari Detergent ads. In both their print advertising as well as commercials, they show chemists working in a lab which is definitely very low tech and then you see school kids running around the lab for no good reason. Even if I forgo the name Ghari (Clock) which has nothing to do with the product how do you explain a lab supervisor with a test tube in his hand and looking at the microscope… there is no way he can fit the test tube in the microscope nor will any chemist have loads of detergent powder on his table, unless his wife was upset over his dirty cloths and gave him the detergent to stare at all day and remember what wrong he has done 😉

Ghari Detergent Powder

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This entry was posted on Monday, September 8th, 2008 at 12:13 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

2 Responses to “Ghari Detergent Power”

  1. Prashant Banerjee on December 18th, 2009 at 4:56 pm

    dear friend ,

    It has only one motive that Ghari has very strong quality control and as per you what is the reason of showing the product on table is only a funda to explore there brand name only . So please increase your thinking area and please be positive .

    Thanks

  2. Ambuja Tripathy on May 16th, 2011 at 2:39 pm

    Sir,
    Your product i’e cake & detergent has an tremendous impact over coastal as well as south belt of orissa.I think this is only possible due to your great effort and dedicated work by all concerned.I propose my candidature for ASM to expand further your business in orissa. could you accept this proposal if yes then i would send my c.v through mail as i have 18 years fmcg exp.in sales & marketing.
    Awaiting your reply.

    Regds.
    A.K.Tripathy