Let me first start by what MLM means: This definition I have take from Wikipedia:

Multi-level marketing (MLM), also known as Network Marketing, is a marketing strategy that compensates promoters of direct selling companies not only for product sales they personally generate, but also for the sales of others they introduced to the company. The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing.

Some of the companies who market their products using MLM are Avon, Tupperware and Amway. It is interesting to note that even in the US, MLM schemes are terms as fraud or deceptive as they are often lead by exaggerated claims of profits when there are none.

I see no difference in the claims by Mr. L.K Advani’s Volunteer Programme and a MLM Scheme.

I have taken some of the point from the Volunteer Programme to show you what the Volunteer need to do.

1. Register to vote. Unless you vote, your support is practically meaningless. Besides, each vote counts. (Quite clearly, they want the Volunteers to vote for BJP)

2. Identify Non-voters/ habitual absconders in your neighbourhood / friend circles. Pursue them to come out & vote. Build an EARLY INTEREST and mobilize it into an effective ground game to get out their votes. Also, shape early opinions. And do not let this Interest subside. (Whose INTEREST are we talking about?)

3. Use your blog, email groups, orkut/facebook profiles to express your endorsement of BJP/Advaniji. Some of your friends might think ‘being political’ is not a cool thing. Make sure they change that opinion by openly flaunting your support for the BJP. (Cool thing? Dudes getting the lingo right 😉 )

4. Women constitute an important part of the electorate. Reaching out to them, and enlisting women volunteers, should be an integral part of your efforts. You may begin with your colleagues, friends, wives, sisters, daughters, mothers, and relatives. (Purely an MLM strategy, try it only if you want to alienate your friend and family)

5. Share with us your e-mail and SMS database so that all your contacts can get our electronic news bulletins and other messages. (What ever happened to the DND, Do not disturb list by TRAI?)

Clearly does not seems to be a volunteer plan to me! God bless India…