I don’t watch TV that much, maybe a couple hours in the evening watching either reruns of Friends or interesting stuff on Discovery and that’s why I find it annoying when I get 3-4 sms’es from TATA Sky every day to either subscribe to a new channel which I have no interest in or to enter in a content… buy a showcase event etc. This happens every day and I got so sick of it today that I called up the customer care to complaint about it. Being Sunday, it took me good 10 min of hold time before I could get to talk to a customer rep.

I told her my problem and she asked me to simply change my primary number in the TATA Sky account… how absurd? I clarified that I did not want to change my primary number as I still wanted account balance and important updates which come once a month. She told me there was no way to stop those sms’es unless I change or delete my number from their files. Come on TATA SKY, I did not sign up to get haggled every day. How hard is to keep me on the important updates and remove from promotional messages?

I got so ticked off by their ridiculous attitude that i asked the rep to completely delete my number from their account.

If respectable companies like TATA are doing such a thing, think about Reliance infocom, I have heard that their customers keep getting promotional smses and automated calls all day long. So after spending so much money to acquire a customer, you spend even more to drive them away! Height of stupidity.