15 Million Hits and Counting
15 million hits a day is what the railways is boasting about for its two website indianrail.gov.in and trainenquiry.com. On the basis of this they are inviting advertising agencies and other media houses for an online advertising tender contract.
So why am I writing this article? Humm… there is a good reason behind it. Let me start with the definition of a HIT
A website HIT is defined as: The number of times a Web page sitting on a server has been accessed. A server answers this number of individual requests in order to render a Web page completely. If a Web page contains a number of elements, each element is counted as an individual hit. This is a very poor guide to traffic measurement because each time a server sends a file to a browser it is recorded in the server log file as a ‘hit’. Hits are generated for EVERY element of a requested page, including any graphics, interactive element or text.
This means that if there are 20 graphic on a single webpage and it is accessed by 1 unique visitor then it will generate 21 hits (20 graphics + text), So assuming 1 user would visit a minimum of 2 pages, the hits generated would be 40.
When it comes to the Indian railways websites, both of them combines has about 25 graphic and text elements on a single page. So if 1 unique visitor would visit on an average 5 pages (5 is still less) on the Indian railways website, the visitor would generate 125 hits. By doing simple math it shows that 15 million hits would translate to about 12,000 unique visitors.
Now the number does not seem that big… this is the real number on which advertising cost should be determined and not by counting Hits.
In this age of false advertising, even the government is not that far behind. Don’t you think they should provide the detailed website statistics if they are looking for advertisers?