Hands down this is the worst commercial concept yet for IDEA Cellular. First they hired Abhishek again, and then the stupid concept. The only thing that goes well with the concept is Abhishek though, he actually look like a character who i could imagine as a guide in Agra, makes me wonder that he could actually take this as his full time job 🙂

Actually this commercial does not make much sense to me. Yes! They did prove a point that you can sms each other without being able to listen or talk… but that i already know, so what’s new! Unless the point was that no matter how ugly and stupid you look, you can still get a cute firang if you know how to sms.. what an idea!

Read (part 1) of the above as well