Comments on: Will do anything for Money http://cribb.in/will-do-anything-for-money.htm Wed, 05 Oct 2011 14:28:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: saumya http://cribb.in/will-do-anything-for-money.htm#comment-2632 saumya Thu, 22 Oct 2009 04:20:47 +0000 http://cribb.in/?p=1097#comment-2632 clients and agencies use stars when they donthave a better idea. fevicol never needed a star, neither did Vodafone, nor did Maggi. its just our feudal nature of ceayive gods and worshipping them. a star, as the one featured in this ad, would have taken typically some 10 crores or so for a year. imagine if you spent that kind of money for a consumer promo? imahgine buywers into the brand get a lucky chance to win upto 10 crores of Gold? can you imagine the mad rush to get it? i think THAT would create a bigger rush around the brand. collectively hundreds of crores are spent on celeb endorsements every year. imahine if that kind of money was routed to better and more meaningful promos? buy a reliance connection, get free insurance cover/win a licky apartment/etc OR more media visitbility with that money with a better idea. the fact is the agency or the client are unable to come up with better ideas, so they lean on teh shoulders of celebs. clients and agencies use stars when they donthave a better idea. fevicol never needed a star, neither did Vodafone, nor did Maggi. its just our feudal nature of ceayive gods and worshipping them. a star, as the one featured in this ad, would have taken typically some 10 crores or so for a year. imagine if you spent that kind of money for a consumer promo? imahgine buywers into the brand get a lucky chance to win upto 10 crores of Gold? can you imagine the mad rush to get it? i think THAT would create a bigger rush around the brand.

collectively hundreds of crores are spent on celeb endorsements every year. imahine if that kind of money was routed to better and more meaningful promos? buy a reliance connection, get free insurance cover/win a licky apartment/etc OR more media visitbility with that money with a better idea. the fact is the agency or the client are unable to come up with better ideas, so they lean on teh shoulders of celebs.

]]> By: Prashant http://cribb.in/will-do-anything-for-money.htm#comment-2631 Prashant Fri, 16 Oct 2009 08:52:28 +0000 http://cribb.in/?p=1097#comment-2631 Does this justify half of the India cricket team promoting Pepsi... knowing very well that they themselves would not be drinking it? Does this justify half of the India cricket team promoting Pepsi… knowing very well that they themselves would not be drinking it?

]]> By: Sanjay http://cribb.in/will-do-anything-for-money.htm#comment-2630 Sanjay Fri, 16 Oct 2009 08:32:41 +0000 http://cribb.in/?p=1097#comment-2630 According to my opinion, every product need an adv. so it is just a senseless topic to discuss, also people are now good enough to understand, also stars are only promoting the product not forcing to buy, so for that we cant blame any body. after all before being a star they also are as common as we, but then their will & hard work make them a star i now i m saying totally different than what was asked, but its true that people have all sense about product. According to my opinion, every product need an adv. so it is just a senseless topic to discuss, also people are now good enough to understand, also stars are only promoting the product not forcing to buy, so for that we cant blame any body. after all before being a star they also are as common as we, but then their will & hard work make them a star i now i m saying totally different than what was asked, but its true that people have all sense about product.

]]> By: Prashant http://cribb.in/will-do-anything-for-money.htm#comment-2629 Prashant Fri, 16 Oct 2009 03:17:28 +0000 http://cribb.in/?p=1097#comment-2629 A good product does not need a 'star' to promot it.. look at MDH Masala. In my opinion 'Stars' are used more for the recall value of the ad. but in the above case 'Reliance' who will even remember Hrithik playing a flute and holding up his finger... pointing to God and probably saying to himself "what am i doing in this ad." ;) A good product does not need a ‘star’ to promot it.. look at MDH Masala. In my opinion ‘Stars’ are used more for the recall value of the ad. but in the above case ‘Reliance’ who will even remember Hrithik playing a flute and holding up his finger… pointing to God and probably saying to himself “what am i doing in this ad.” ;)

]]> By: Mundane Journey http://cribb.in/will-do-anything-for-money.htm#comment-2628 Mundane Journey Thu, 15 Oct 2009 19:55:54 +0000 http://cribb.in/?p=1097#comment-2628 I find this cribb totally meaningless. Hrithik Roshan is used in that ad (for that matter, any 'star' is used in an ad) to get people's mind share - to attract attention. Products - good or bad - need to be promoted. If i make a great product and don't talk about it, noone would know about it. I find this cribb totally meaningless. Hrithik Roshan is used in that ad (for that matter, any ‘star’ is used in an ad) to get people’s mind share – to attract attention.

Products – good or bad – need to be promoted. If i make a great product and don’t talk about it, noone would know about it.

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