I am getting sick of the State Bank of India’s advertising campaign. Initially when the concept was new, it was interesting but then they started dragging the concept and I started ignoring the ads… now the situation gone out of hand, they are still dragging the same load and it has got on my nerve. [...]

Aircel recently launched it’s mobile services in Delhi and hired M.S Dhoni as their brand ambassador. Unfortunately the crooked smile of Dhoni’s face looks more like a torture statement… maybe he was not offered a free cell connection with his multi crore advertising deal. Sidenote: Must have been real hard to keep the same smirk [...]

Check out the print ad below: Mediclaim Insurance by National Insurance Take a look at the parts I have highlighted in Red. It offers added benefits of – prompt service – hasslefree process – fair & cashless settlements Shouldn’t all the 3 highlighted points be included in the basic benefits anyways? Why are they “added” [...]

Can any one please tell Bank of Baroda that we have been using the Metric System of measurement forever now! We work on kilometers and not miles. If a bank can change to the Standard System (followed by the US) for just an advertisement, language changes would be the least of our worries! “Gone are [...]

Lately I have seen brands entering into cross promotion without adding any value to their products… At this point of time it looks as if it is just brand awareness without expecting any tangible results from marketing. Check out the cross promotion gimmick “Dandruff Free – Toh Coffee Free” by Clinic All Clear and Café [...]

The guy driving a BMW, wearing a Ferrari jacket crashes the car… only to see that battery “Base Terminal” still in shape! What were they thinking?

When someone advertises that a particular service is lifelong does it mean the validity is only for the next 5 years? Yes! This is the fine line which people usually do not read till after they have paid for a mobile connection. Check out the fine print for the Vodafone Rs. 199 Lifelong Prepaid. – [...]

Sorry! But i just can’t help myself

Is it just me who has got tired of seeing the Jaajo Re commercial on the TV? Even after the elections they keep airing this commercial, which makes me wonder if they are just promoting the Tata Tea now. What started off for a social cause has become a commercial venture. I did not expect [...]

After an exhausting advertising effort 10 months back, Subhiksha name is not even heard of anymore. I had mentioned about Subhiksha’s non-functional website back in Feb 08, the situation is still the same. They still have not added any product to their website… it stands more like a monument in ruins on the internet. Back [...]

The i-pill emergency contraceptive pill commercial is one of the talked about commercial these days… simply because it breaks the steryotype image of an i-pill user. Some facts on i-pill Cipla’s i-pill prevents pregnancy by stopping or delaying release ovulation (release of an egg), blocking fertilisation by affecting the egg or sperm, or preventing implantation [...]

I was having Hazelnut coffee a couple days back at Vasant Vihar Barista and noticed the poster below, the thing that struck me instantly was that the face resembled Aish. Not a bad way of making someone your brand ambassador without having to pay any royalty